Care.com is extending its on-demand services with the launch of an all-in-one “Date Night” app that helps parents find a babysitter and plan for a date, in partnership with OpenTable and Fandango.
Almost a third of parents complain about not being on a date in over six months, and that’s a problem that Care.com is trying to solve with the launch of the new app, the Waltham, Massachusetts-based company said.
According to a survey conducted by Care.com, 85 percent of parents said they would like to have more date nights, and more than 50 percent said that finding a reliable sitter was the most difficult part of planning a date. To resolve these issues, the app was designed to provide a single solution for all the problems, the company said in a statement.
The app, which was launched in the Apple App Store yesterday (Oct. 5), has a two-part functionality that helps parents find, interview, book and pay for a babysitter and plan for a date night that includes securing restaurant reservations through OpenTable and booking movie tickets through Fandango.
"We know one of the biggest pain points for parents — especially dads — is planning their date nights, and lining up the babysitter is one of the hardest parts,” said Sheila Lirio Marcelo, founder, chairwoman and CEO of Care.com. “Our new Date Night app makes everything easier so parents can get out more."
While managing child care has traditionally been a mom’s job, there’s been a shift in parenting responsibilities to both the parents among millennials, Marcelo added. “When you combine that with their affinity for on-demand services, we believe that our Date Night app will appeal to both moms and dads alike."