Mobile Commerce

Citi And AT&T Connect For Co-Branded Card

Citi and AT&T have brought another co-branded card to the market, the companies announced last week.

The deal is part of the new AT&T Access More card that enabled consumers to receive a new smartphone, or reimbursement for a new phone as part of the sign up. The co-branded partnership allows consumers to purchase the smartphone via the Citi card, which is then reimbursed through the cardmember’s statement — in an amount up to $650, as long as $2,000 in purchases within three months is met.

“This is a unique offer – and the only co-brand credit card offered by a telecommunications provider in the U.S.,” Emily Collins, a spokeswoman for Citi said in an interview. “The combination of the new smartphone benefit, and ability to earn points for purchases at online retail and travel sites, made on their smartphone or any device, will resonate strongly in today’s wireless world where eCommerce purchases are growing.”

The partnership also allows consumers to earn points when they shop online or while using that AT&T device to shop.

“With the AT&T Access More card, you can earn a statement credit for a brand new phone and get more points every time you make a purchase from AT&T or shop online – on any device,” said Ralph Andretta, Head of North America Branded Cards of Citi.

Other features highlighted by the companies include the option to make purchases via Citi Wallet, or receiving complimentary FICO scores. Cardmembers also receive damage and theft protection on the device, and an extended warranty.

“This is a really compelling offer when you consider the phone statement credit and ability to earn points with the card. Customers can also take advantage of the Mobile Share Value plan from AT&T,” said David Christopher, chief marketing officer for AT&T Mobility.


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