Companies that limit themselves to defined regions or markets may be handicapping their ultimate success, but that doesn’t mean that simply re-positioning a brand toward cross-border commerce guarantees things will go smoothly either. In those cases, it helps to have friends on the ground in far-flung markets that can already make sense of how best to run things.
That is the philosophy behind the recent partnership between Digital River and Tokyo-based NIPPON SYSTEMWARE, which was announced Thursday (Dec. 10). The joint venture will make cross-border commerce much more streamlined for partnering organizations looking to expand, and having an ally like NSW on its side means Digital River and Humphrey Chan, vice president and general manager of Asia Pacific, can ramp up operations in markets around the globe.
"Our strategic alliance with NSW will easily allow our shared customers to enter geographies outside of their home markets and establish themselves as local merchants,” Chan said in a statement. “Our partnership will also help them reduce the risks of global eCommerce and ultimately accelerate time to revenue. With $300 billion in cross-border eCommerce opportunity at stake, merchants can’t afford to delay global expansion. In order to compete and successfully reach shoppers outside of their own country, it is more important than ever to deliver a seamless and localized shopping experience."
NSW is a particularly suited partner for Digital River in its mission to offer native and localized eCommerce strategies regardless of region or culture. With more than 15 years under its belt helping Japanese businesses tailor their online shopping experiences, NSW and senior executive corporate officer Susumu Oota are confident that their accumulated knowledge will help mitigate the growing number of challenges associated with establishing a thriving cross-border commerce strategy.
"Engaging online shoppers today is dependent on a deep understanding of their culture and purchase preference,” Oota explained. “We are looking forward to working with Digital River to not only help companies address local customer needs, but also solve the complex technical and regulatory requirements associated with building a cross-border business.”
In the race to the top of the heap in cross-border commerce, it never hurts to have friends in the right places.