Mobile Commerce

Dunkin’ Donuts Debuts NCR Platform At Its First Brazil Location

Consumer transaction tech player NCR Corp. said Tuesday (June 2) that its payments platform is being used by Dunkin’ Donuts at its first Brazil location, according to a company release.

The Dunkin’ location is operated by OLH Group.

The doughnut chain has branched into Brazil – specifically Brasilia and the Goiás state with a menu that has been configured to “local tastes,” said NCR. The branch will utilize NCR’s Aloha POS software, with an eye on expediating orders, transactions and efficiency.

Noting inventory and efficiency efforts, NCR said its platform will help Dunkin’ staff manage food and other inventory in real-time, which in turn promotes cost control. Automated menu and price changes remain synchronized through the network, said NCR.

“As Dunkin’ Donuts continues to expand in Brazil, it has become increasingly important to leverage the latest restaurant technology to gain a competitive advantage,” Ricardo Monteiro, director of Supply Chain of OLH group, said in the statement. “NCR’s mobile and cloud-based solutions allow us to achieve our long-term goals while providing us a platform that can grow with us.”

As has been noted in the recent past, NCR has been embarking on a number of initiatives to diversify away from its traditional, ATM based product lines, and that includes a POS focus. That may be a bit of a challenge as activist investors have pushed for a number of corporate actions, ranging from stock buybacks to spinoffs to dividends. Dunkin’ Donuts, for its part, said in April that it would be partnering with Google Wallet, yet another feather in Google’s partner merchants cap. The partnership allows for in-apps payment options tied to the Android applications.

The Google Wallet news comes after what seems a fruitful Dunkin’ embrace of mobile, as the company said in late 2014 that it had passed the 10 million mark for mobile downloads of its mobile commerce app.

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