Retailers love to capture consumer email addresses and phone numbers, but on mobile it is sort of an irritant to type either out in full. Facebook may have solved their problem with a new feature called newsfeed ads.
What the new service will do is make it two-tap easy for a user to have the FB register autofill personal data into an ad asking for information from the consumer.
The service is currently being tested with a handful of international businesses as FB tries to get some feedback before rolling them out en masse. Google has been interested in contact form ads for years – but never got to autofilling them.
The new lead ads can offer the information the user gave FB – name, email, address, phone, zip, city, state, country, job title, etc. To keep it privacy-oriented, a user has to intentionally tap into this service – since FB won’t autofill without the user hitting such important buttons as “submit” and “subscribe.” Users can also hand-edit autofilled forms, and advertisers can only use the data in accordance with a mini-privacy policy they embed in the ad, and can’t resell it to anyone else.
And Facebook is keeping eyes on its site by doing all this form filling out – instead of sending their users to far-flung corners of the Web.
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