Mobile Commerce

Heartland Launches Solution To Protect Online Merchant Data

Payments processor Heartland Payment Systems said on Tuesday (Sept. 29) that it is making available a data protection suite geared toward safeguarding cardholder data.

The SecureSubmit solution, which looks to protect information entered by the consumer through a browser, gives security through encryption and tokenization tied to websites and checkout pages. The actual data exchange is done through the Heartland system and the consumer — it never resides in the merchant servers.

Alongside the tokenization mechanism, merchants are able to reference the unique token and card to streamline returns, void transactions and track payments. The solution can be integrated through the merchant page via JavaScript or a software development kit. There is also the option to use a plugin solution, which the release stated is compatible with as much as 70 percent of the shopping carts that are used globally online by merchants.

[bctt tweet=”Merchants are able to reference the unique token and card to streamline returns.”]

The company pointed to the fact that eCommerce will continue growing through the next several years, with United States online sales leaping by as much as 57 percent through 2018, as noted by Forrester Research. Along with that boost, “e-tailing” should grow from 8 percent of the total industry, as seen in 2013, to as much as 11 percent in 2018.

In recent announcements from the payments company, Heartland said its own XCE or omnichannel app was making inroads into the fast food delivery business via Taco Bell. The app ensures that the correct products and pricing are displayed through mobile channels. The company also introduced a secure system slated for restaurant use, which also sports EMV compliance. In the case of the restaurant platform, the company said, the fact that data is not stored with merchants helps eliminate the threat of POS intrusion by cyberthieves.

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Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation that’s reshaping the payments and commerce ecosystem. Check out the February 2019 PYMNTS Financial Invisibles Report


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