Europe

Lydia Launches eCommerce App On Apple Watch

French startup Lydia launched with a simple idea: become the alternative to Venmo for French users.  The firm’s amibitions have expanded since launch, however, and nowadays users can also shop on eCommerce websites through Lydia. And the app is now ready to go on the Apple Watch, which means ordering off of a push notification is just a tap away for Lydia users.

“We think that Lydia’s mission is to make it easier to use your money,” co-founder and CEO Cyril Chiche said in an interview with TechCrunch. “We don’t want to be a great app to pay back your friends, nor a great app to pay online. We want to offer as many use cases as possible to our users.”

There are now three use cases for Lydia – P2P payments, real world retail payments and (coming soon) eCommerce payments with a “Buy With Lydia” button.

The P2P part of the app works using a debit card and allows money to be moved freely and easily from the app to a user’s bank account. In store, Lydia allows users to enter an amount, at which time it generates a QR code which the merchant can scan. Merchants have to pay 0.3 percent per transaction and a monthly plan between €4.90 and €49.90 – making it an awful lot cheaper than a card terminal.

Lydia, as it does in store, is using low fees as its bait for eCommerce merchants. Processing a transaction costs 1.5 percent and the fixed €0.06 fee makes it a cheaper alternative than Stripe or PayPal.
“Before launching our eCommerce offering, we needed a great user experience, and of course fraud protection and very low fees,” Chiche said.

And the user experience is even better if you have an Apple Watch, because the notification will show up on your wrist. To complete the purchase, all a Lydia user has to do is affirm the payment method that pops up, and hit buy.

 

——————————–

Latest Insights:

Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation that’s reshaping the payments and commerce ecosystem. In the December 2019 Mobile Card App Adoption Study, PYMNTS surveyed 2,000 U.S. consumers for a reveal of the four most compelling features apps must have to engage users and drive greater adoption.

2 Comments

TRENDING RIGHT NOW