Consumers will now be able to make tax-deductible charitable donations to national and local organizations at ATMs. Payment Alliance International (PAI), an electronic payment processing solutions, announced yesterday (July 6) the release of the Digital Donations program, a new ATM fundraising capability powered by Digital Processing Solutions (DPS).
Donations can range from $2.00 to $50.00. Up to five national charities, one national emergency relief agency and one local cause may be supported simultaneously. The technology enables a user to donate directly via retailers and the PAI market partner reseller network in the U.S.
“Adding the Digital Donations technology to ATMs is a game changer for everyone involved,” stated John J. Leehy, III, president and chief executive officer for PAI. “There are so many worthy causes that deserve our support. Now retailers and ATM operators have an efficient way to get involved and really do some good,” added Leehy.
Making a contribution with Digital Donations will be “quick and easy” says PAI in its statement. You can either donate to one of seven 501(c)(3) charitable organizations listed or select the “No Thanks” option. After processing the donations, a receipt, which can be used for tax purposes, gives you a rundown of all your transaction activity.
Keith Orlean, president of DPS, stated: “Digital Donations fundraising technology enables donations via ATMs during cash withdrawals. This is a big step forward in facilitating easy and painless fundraising for charities across the country.” Orlean added, “Nonprofits and their constituents will certainly appreciate the convenience and simplicity of this type of fundraising.”
Current partners of the PAI Digital Donations ATM program include the Alzheimer’s Foundation of America, Champions for Kids, National Multiple Sclerosis Society, The American Heart Association and The Humane Society.
Giving to charities is easier than it used to be thanks to new technology. ShopGiveLove.com, which calls itself “The Shopping Cart With A Heart,” launched last year as a way for shoppers to donate to charity without any additional expense. The Full Society app, which will be launched over the summer, enables a customer to buy dinner and donate to one of two Baltimore nonprofits: Helping Up Mission and Paul’s Place.
But the potential for donations is high via ATMs, which are still very much in use despite the constant rise of mobile banking. A Chase-commissioned survey recently released (June 23) showed that millennial consumers reported using ATMs 33 percent more than a year ago, while only 16 percent of Generation X consumers are using them more. Baby boomers are using ATMs about 10 percent more than a year ago, the survey showed. When using those ATMS, consumers use them most to view account balances and transactions (70 percent), second to deposit checks (64 percent) and third to transfer money from one account to another (46 percent).