Merchant Innovation

PayPal's One Touch for Web Expands to Canada and UK

Less than two months after its rollout, One Touch for Web is expanding to merchants and consumers internationally, starting with Canada and the U.K. The next countries to experience One Touch are not known yet, but the rollout will continue over the summer. This is great news and probably much better publicity than last week’s fiasco when the online payment giant was under fire for the inclusion of robocalling in its policies.

One Touch for Web enables consumers to securely pay with a single click on the Web after their first login. It’s all about getting friction out of the payment experience, explained PayPal’s GM of Retail, Brad Brodigan, to Karen Webster at the beginning of the month (June 1). It was initially launched last year for native mobile on iOS and Android. Most PayPal merchants will automatically have One Touch enabled for their customers without needing to do any integration.

According to Paypal’s blog post, One Touch helps to increase customer adoption and address checkout abandonment. Merchants like Airbnb, Boxed,, Lyft, Munchery and YPlan have experienced an immediate increase in sales, average order values, customer adoption and loyalty.

The potential is indeed huge. Worldwide, the soon to be independent PayPal is in over 200 countries and supports 25 currencies, and its 165 million shoppers can buy with PayPal on an increasingly large number of websites. With 165 million active users worldwide, if it were a nation, it would be the eighth largest country on earth.

“Honestly, we think rolling out PayPal Web will be the biggest upgrade to eCommerce since PayPal launched 15 years ago,” PayPal Senior Vice President Bill Ready (and former Braintree CEO) told Karen Webster recently.

Meanwhile, competitor ApplePay is planning to launch its services in the U.K. in July, according to the BBC (though initially rumored for June), giving PayPal a head start on the European market.

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New forms of alternative credit and point-of-sale (POS) lending options like ‘buy now, pay later’ (BNPL) leverage the growing influence of payments choice on customer loyalty. Nearly 60 percent of consumers say such digital options now influence where and how they shop—especially touchless payments and robust, well-crafted ecommerce checkouts—so, merchants have a clear mandate: understand what has changed and adjust accordingly. Join PYMNTS CEO Karen Webster together with PayPal’s Greg Lisiewski, BigCommerce’s Mark Rosales, and Adore Me’s Camille Kress as they spotlight key findings from the new PYMNTS-PayPal study, “How We Shop” and map out faster, better pathways to a stronger recovery.

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