Proxama, the international mobile company that is centered on proximity marketing and payment solutions, is teaming up with Sygnity, the mobile ePayment solutions provider, in a strategic partnership and international reseller deal.
In a Thursday (Aug. 27) announcement from the two companies, the aim of the pairing up is to expand service in the mobile payments realm to card issuers and processors.
The initial focus in Europe will be on Poland, as Proxama, which has two platforms spanning loyalty, payments and security, and Sygnity, which utilizes near-field communications and host card emulation technology to boost mobile payments, note that Poland has 70 percent of Visa cards in the market with contactless features. The cross-referencing between the two companies will operate so that Sygnity will resell Proxama technology for NFC mobile payments, tokenization security solutions, PINs and smart cards in Poland.
In a statement tied to the release announcing the partnership, Mike Woods, chief executive officer of Proxama’s digital payments division, stated that the deal “provides Proxama with an additional and valuable route to market, enabling us to widen our reach into new territories and to leverage Sygnity’s solution integration expertise to ensure customers can easily implement new payment solutions to establish and sustain their competitive edge.”
“While the payments industry is fast-moving and reacting to changes can be daunting for some,” the executive continued, “our joint customers will be in a position to readily respond to these changes, while reducing the complexity, timescales and risks attached to implementing new solutions.”
In a nod to Poland’s growth within the mobile payments realm, nine Polish banks launched host card emulation through Visa’s cloud-based payments specifications, which have allowed for payments to be made using Android smartphones, NFC World+ reported in January 2015.