Few who grew up in the era would argue that R&B from the late 90s and early 2000s rivals anything being put on the radio today, and Samsung is banking on the star power of an artist who hit it big at the turn of the millennium to boost visibility of its digital wallet.
Samsung announced Friday (Dec. 11) that it had officially partnered to offer consumers the chance to secure tickets to Usher’s New Year’s Eve show in Los Angeles. Starting today and running until Dec. 21, new Samsung Pay users can visit 50 shopping centers across the country to activate the app on their qualifying devices and be automatically entered to win a chance at concert tickets in what Nana Murugesan, vice president of strategy and operations for Samsung Electronics America, said would be an opportunity not to be missed.
“This holiday season Samsung Pay wants to give its users the gift of a lifetime: a New Year’s Eve with Usher,” Murugesan said in a statement. “Samsung Pay continues to offer its users unparalleled experiences, including this newest opportunity to spend an evening with one of the biggest musicians in the world. Our mall experience will help even more holiday shoppers breeze through their gift lists with credit cards, debit cards and gift cards supported by Samsung Pay at the top 50 malls across the U.S. and understand the ease and convenience of the most widely accepted mobile payment system.”
Samsung will also pay for two round-trip airplane tickets and hotel accommodations for the winners in L.A., but it’s unclear whether they’ll be able to use Samsung Pay to take care of the winners’ expenses. At any rate, putting the payments platform in the same sentence with Usher, a highly recognizable name among millennial concert-goers who grew up around his music, seems like a winning strategy to start 2016 off right.