While plenty of startups have ideas they think will change the retail world, only those who gain enough followers and generate enough interest even create an opportunity for themselves to succeed on the big stage.
For ShopRunner, that moment may have just arrived.
The online commerce firm announced Thursday (Dec. 17) that it has officially established formal ties with over 150 retailers and brands. Compared to 2014, this represents a 40 percent jump in ShopRunner's number of partnering clients, the most recent of which include huge names like Ralph Lauren, Adidas, Reebok and Saks Fifth Avenue. Scott Thompson, CEO of ShopRunner, explained that the explosion of consumer interest in online shopping helped his company ride the wave to its current position at the top of the industry.
“As digital and mobile commerce continue to accelerate, more and more brands are looking to attract the best online shoppers by elevating their digital shopping experience,” Thompson said in a statement. "We are very pleased to help our brand partners attract new customers who spend more online by providing a convenient, consistent and personalized shopping experience, as part of our commitment to help our partners enhance and ultimately grow their digital business.”
Business has indeed been booming for ShopRunner and its partners. Over Thanksgiving weekend, the company cleared a 68 percent increase in annual gross merchandise sales. On mobile, though, GMS rose by a staggering 200 percent — good news for ShopRunner's clients.
“We are excited to announce that our recent partnership with ShopRunner has elevated our online shopping experience by including benefits like free two-day shipping and free returns, which helps us attract new customers through the holiday season and beyond," Joe Milano, senior vice president of digital retail and general manager of eCommerce at Saks, said in a statement. "In a short period of time, ShopRunner has already become a meaningful part of our business."