Software AG’s Digital Marketplace Aims To Digitize Global Economy

Software and data analytics firm Software AG, based in Germany, said Tuesday (Oct. 13) that it has launched its Digital Marketplace, which it billed as an “online hub” geared toward helping customers keep pace with the global economy.

The company said the hub would allow users “to select and leverage” information technology offerings, ranging from accelerators to business process models to adapters. Key customers, including enterprises and government agencies, will be able to work faster with the processes they already have available under their Software AG digital business platforms using the Web-based Digital Marketplace.

[bctt tweet=”Enterprises and government agencies will be able to work faster.”]

In a statement accompanying the announcement of the Digital Marketplace, Eric Duffaut, the company’s chief customer officer, said that “digitization is changing everything. Enterprises and governments have to develop and implement their unique digital strategies if they are to meet customer and citizen expectations and remain competitive in this real-time, global marketplace.”

“These are not run-of-the mill investment decisions,” he continued in his remarks. “Every decision is a strategic decision, and the Digital Marketplace will help make the implementation of digitization easier, based on the collective experience of Software AG, our partners and customers.”

In terms of process and flexibility, the company explained that its corporate and government users can browse through applications and case studies on its site and then quickly adopt, and adapt, those components within their digital platforms — with an eye on boosting response to real-time business events or helping to tailor their own approach to digital business transformations across units and across different corporate locations.

Though Software AG’s platform announcement is global in scope, it should be noted that Germany was recently spotlighted as one of the more SaaS- and cloud computing-friendly countries on the world stage.

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