Mobile Commerce

StubHub Personalizes Mobile User Experience

StubHub, the U.S.’s largest ticket resale platform, unveiled its new mobile and tablet apps, which will be live in the U.S., Canada and the U.K. The app will allow users to discover and keep track of nearby events as well as pay for their tickets.

The app is coming out with a series of new personalized services based on the user’s individual information, interests and location thanks to strategic partnerships with ESPN (Entertainment Sport Programming Network Incorporated), Yelp, Apple Watch and the highly-sought-after Foursquare.

“In today’s on-demand environment, consumers don’t want to spend a lot of time researching what they’re going to do this weekend. Instead, they expect to receive timely and personalized information without having to search for it, and the new StubHub mobile experience provides just that,” said Parag Vaish, StubHub’s Head of Mobile. “Through our new content partnerships and personalization features, fans will not only be in the know when their favorite teams, bands or shows are in town, they’ll also be able to discover new recommendations based on their preferences.”

The general objective is to keep fans more engaged and help them better determine what games and shows they’d like to attend based on real-time discovery. The app will, for instance, incorporate ESPN scores, team stats and stories. An improved integration with Yelp will allow individuals to see nearby restaurants and read reviews while Foursquare will enable users to read user-generated content on venues.

How will it work? Users will receive push notifications when their favorite bands/teams are in town or recommendations based on a personalization algorithm but also on a user’s Apple Watch, a valuable source of information to allow geofencing.

The new app will make it easier to scan a barcode and gain access to an event, either via a phone or an Apple Watch. Android users, meanwhile, will have the ability to pay via PayPal/Braintree. iOS users already have capability to pay via Apple Pay.

StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation and through numerous industry firsts, including the introduction of the industry’s first ticketing application, first interactive seat mapping tool and the first live entertainment Fan Rewards program.

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