Merchant Innovation

Trusted Helps Parents Vet Sitters — On Demand

A new startup has designs on helping out parents who need a reliable babysitter in a hurry.

The mobile app Trusted, which launched yesterday (Sept. 1) in San Francisco, offers parents in that area the ability to find and book a vetted, trained and qualified child care provider. Users can schedule appointments in advance or on the same day.

The CEO and founder of Trusted, Anand Iyer — himself a parent — commented in a press release: “Finding quality child care has been a big sore spot for me and my wife as working parents. We’re at ease only when we know that our 2-year-old is being cared for by someone trustworthy and knowledgeable. That’s what led to Trusted. Our staff of vetted, qualified and experienced child care providers offer parents peace of mind when it comes to amazing care for their needed date and time.”

According to the release, all child care providers employed by Trusted undergo mandatory detailed background checks that include: Social Security identity validation; a search against the county, national and federal criminal databases; a search against the sex offender list and terrorist watchlist; and a search against DMV records in all 50 states and the District of Columbia. Additionally, Trusted interviews and checks the references of all child care providers and ensures that all are certified to perform CPR, as well as being immunized for TDAP, MMR, varicella and influenza.

While Trusted did not release the exact number of providers employed at the time of yesterday’s launch, the startup plans to expand the service — which TechCrunch notes costs $25 per hour for a single child, with a two-hour booking minimum and $5 per hour extra for each additional child — throughout the Bay Area soon and eventually into more cities.

Busy parents have an increasing amount of services to turn to thanks to the constantly evolving world of mobile apps. There are apps such as Shuddle, a ride-sharing startup geared toward busy parents that raised $9.6 million in Series A funding in March. On the other hand, services such as dry cleaning and groceries (with a brand new offering from Amazon and Fresh Nation coming to California) have evolved to have options that take the burden off of busy adults everywhere.

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The pressure on banks to modernize their payments capabilities to support initiatives such as ISO 20022 and instant/real time payments has been exacerbated by the emergence of COVID-19 and the compelling need to quickly scale operations due to the rapid growth of contactless payments, and subsequent increase in digitization. Given this new normal, the need for agility and optimization across the payments processing value chain is imperative.

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