Why The Holidays Aren’t Over

Sure, the gifts may all have been open, the roast beef consumed and the carols all sung — and yet the holiday season continues on for the retailers of America.

While the day after Christmas was once known as a satellite shopping holiday – a smaller scale version of Black Friday for the truly commerce-committed, it has expanded rather extremely in the last several years to eclipse the official kick off of the holiday shopping season.

And this year retailers finally got something of a lucky break. The 26th, or Boxing Day as it is known in the U.K., fell on a Saturday this year, meaning there were two extra shopping days open and available before consumer had to get back to their jobs.

Also, if a recent study by American Express is to be believed, consumers actually like shopping after Christmas (when the pressure is off) with 45 percent stating an intention to hit the stores. Gift cards also get an airing, and generally using them in person is preferable to avoid shipping costs eating up the shopping.

And even if you don’t like the cards, there is always where they can be sold off for cash.

The moral of this story: Holiday shopping, far from over, is perhaps really getting warmed up.


Exclusive PYMNTS Study: 

The Future Of Unattended Retail Report: Vending As The New Contextual Commerce, a PYMNTS and USA Technologies collaboration, details the findings from a survey of 2,325 U.S. consumers about their experiences with shopping via unattended retail channels and their interest in using them going forward.