Merchant Innovation

Zady Brings Localized eCommerce To Global Shoppers

New York-based online retailer Zady, which caters its lifestyle goods to conscious consumers, announced a partnership with Borderfree to expand its offerings globally.

In a company release yesterday (July 1), Zady confirmed the collaboration with international cross-border eCommerce solutions provider Borderfree will help it to bring a more localized experience to international visitors through local preferences, best practices and market insights — all while keeping the retailer’s brand at the forefront.

Zady launched a fully optimized international version of its domestic website yesterday and will now offer shoppers all over the globe access to its sustainable products. The company said its offerings are available to international shoppers in over 220 countries and territories and in more than 74 currencies. Zady will also feature free standard shipping for all international orders in the month of July.

Since 2013, the company has aimed to set a new standard for transparency and social consciousness in the rapidly growing and changing retail environment. The company said roughly 20 percent of its organic website traffic comes from visitors outside of the U.S., which it hopes to convert into sales with the help of Borderfree.

“Zady was founded on the idea that through our collective buying decisions we could drive positive change. The idea is global in scope, but until now, our focus has been limited to U.S. consumers,” said Maxine Bédat and Soraya Darabi, Zady cofounders, in a statement. “With Borderfree, we can bring the movement of the conscious consumer to the rest of the world.”

Borderfree, a Pitney Bowes company, operates an eCommerce technology and services platform allowing brands to expand globally and transact with customers all over the world. In its partnerships, Borderfree manages all aspects of the global shopping experience, including multi-currency pricing, payment processing, site localization and fraud management, while also ensuring there is no compromise to brand integrity and consumer experience.

“Zady is the pioneer of mindful consumerism in the world of online fashion,” Pitney Bowes’ President of Global eCommerce Lila Snyder said. “With existing demand from a growing international fan base and a digital-first approach, Zady is ideally positioned to connect with online shoppers across the globe.”

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