As startups work on projects like IoT and FinTech innovations that stand to change retail in the near future, just as many businesses have their eyes trained on the distant horizon in retail and what it might bring. For point-of-sale system manufacturer Elo, that future most certainly includes more automation than the present.
That’s why Elo announced that it has updated its self-service POS products to now boast full integration with EMV and NFC payment solutions. Dan Ludwick, vice president and general manager at Elo, explained that making Elo’s POS products fully compatible with Verifone’s latest payment devices, like the e355, will allow Elo to remain current with changing client and consumer expectations during the path to purchase.
“From gift registry or loyalty programs to endless aisle and price checkers, any in-store fixed digital touchpoint now becomes another point of commerce for your customers,” Ludwick said in a statement. “Retail customers expect streamlined self-service options in-store, and competitive retailers are quickly embracing integrated payment solutions with every digital experience.”
Jerry Hamrock, senior director of global product management for mobile products at Verifone, explained that the products his company is releasing all but require companies like Elo to keep pace with similarly mobile and flexible software. For example, the Verifone e355 is specifically designed to be compatible with the iPad Mini, allowing store associates to roam the floor with a fully outfitted and secured payment and product research terminal. Such an adaptable piece of hardware needs similarly malleable programming to go along with it, and Hamrock called for more companies to follow Elo’s example.
“The option to use self-service checkout, along with EMV, mobile payments and loyalty programs, are just a few examples of what consumers are increasingly beginning to expect from their in-store shopping experience,” Hamrock said in a statement. “The ability to seamlessly integrate Verifone’s offering with Elo’s all-in-one digital touchscreen solutions brings this capability to Elo’s more than 20 million installations in more than 80 countries around the world.”