New ‘Talk’ App Could Set The Necessary Path

The social networking app Path announced last week that it was launching a new standalone messaging app – Path Talk – and was planning on acquiring the business messaging service TalkTo.

“Path Talk has ambient status updates that let friends know when you’re traveling, when you’re nearby, and when you have a low battery,” explained a recent TechCrunch article. “But it only shows the most recent — and most interesting — updates to friends.”

Additionally, Path Talk messages will disappear after 24 hours, and users have the option of sending voice messages to other users. Company executives explained that they hope these features will set the app apart from existing messaging platforms.

TalkTo was created to help consumers communicate with businesses in the same short-form that they had grown accustomed to in speaking – and texting – with other individuals. TalkTo essentially created a workforce that worked like a call center to make calls for users and then respond to their inquiries via text.

“We want to bring a differentiated and powerful new use case to our users,” explained Path founder and CEO Dave Morin. “We want to bring commerce and messaging together in a way that is user-first.”

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