Acquiring

App Annie Grows With Mobidia Acquisition

The biggest mobile intelligence platform has gotten even bigger with the acquisition of a mobile measurement company.

It was announced yesterday (May 6) that mobile app data provider App Annie has picked up Mobidia, a move that a press release states will accelerate the international expansion of App Annie’s Usage Intelligence platform.

Concurrently, Usage Intelligence has moved from its closed beta release (which rolled out in January) to general availability. With that expansion, App Annie becomes the only mobile usage provider to offer data in 60 countries (on iOS and Android).

“Today’s announcement is a huge testament to our mission of empowering the people changing the world through apps with the best data and intelligence products, as well as the market demand for better usage tracking,” said Bertrand Schmitt, CEO of App Annie, in the release. “Mobidia is a pioneer in the industry — offering global mobile app usage data since 2012 — and by joining App Annie, our clients will benefit from the most comprehensive and granular app usage dataset on the market.”

The release adds that the App Annie’s acquisition of Mobidia combines the mobile app usage data industry’s two largest datasets, covering millions of users.

App Annie touts its Usage Intelligence platform as giving mobile app publishers expansive access to estimates related to reach, engagement and retention, as well as allowing them to analyze the competition, seek out investment opportunities and explore potential advertising revenue streams.

“App Annie shares our vision to help companies make more informed business decisions with the most comprehensive insight into the mobile app industry,” Derek Spratt, CEO of Mobidia, stated in the release. “We’re excited to join the team behind the world’s No. 1 mobile app intelligence platform and unify our data to offer the best insights on mobile consumer behavior.”

As part of the acquisition arrangement, Mobidia’s staff of 30 people will move over to App Annie, and Mobidia’s Vancouver headquarters will become App Annie’s 12th global office, App Annie Canada. Financial terms of the deal were not disclosed.

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