“Meta Enterprise Platform will use our strengths that few other companies have: advanced models, leading agents, large-scale infrastructure, and years of working closely with many businesses,” CEO Mark Zuckerberg said in a statement Monday (Sept. 28).
Zuckerberg added that the new business will initially “focus on bringing our full technology stack, including the Muse agent, Meta Business Agent, Muse API, Muse Code, and more to businesses and developers to help them grow.”
Overseeing this effort will be Chirantan “CJ” Desai, Meta’s newly appointed chief enterprise platform officer. According to the statement, Desai joins Meta from MongoDB, where he was CEO and president. He also led product and engineering at Cloudflare and spent nearly eight years at ServiceNow, including a stint as president and chief operating officer.
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Meta launched its AI assistant Muse earlier this month, and it has since “taken Silicon Valley and Wall Street by surprise,” PYMNTS wrote last week. Within days of launch the personal AI agent topped the App Store charts, something Meta’s earlier AI apps pulled off, and the company’s stock jumped more than 11% in a single session.
“For a company that spent two years being asked what its AI budget was buying, that looks like the consumer AI breakthrough it has been waiting for,” the report said. “Whether the product underneath can hold that position is a separate question.”
Muse had as of last week more than 2.5 million downloads outpacing Anthropic’s Claude and xAI’s Grok over comparable launch windows, as well as Meta AI, the standalone app Meta introduced in 2025 to little effect. It still trails OpenAI’s ChatGPT, which saw 3.1 million downloads in the same stretch.
Also last week, PYMNTS wrote about the debut of Meta’s Muse Charm, a pocket gadget a person taps and talks to, and it runs only the company’s AI.
Small AI gadgets “have a history of fizzling,” that report said, citing the example of the Rabbit R1, which debuted in 2024 with a lot of buzz, but fell flat due to unreliable features.
“Muse Charm will likely stay a niche product unless it does something a phone, watch or glasses cannot,” that report said.
“Meta is the first big platform to ship a device built for an agent. OpenAI has spent billions of dollars on hardware and has not revealed anything yet. Until this week, Meta’s own answer was glasses. Muse Charm is a bet that people want the agent even without the frames.”
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