PluraVida, which specializes in B2B settlement services for the media industry, announced Thursday (Feb. 12) that it has chosen online payment network Dwolla as PluraVida explores new ways to simplify the complex industry.
Reports say Dwolla was chosen by PluraVida to process the billions of microtransactions between media suppliers and buyers. The two working together aims to address issues specific to the media industry and content providers.
While PluraVida’s Atmosphere product offers an end-to-end solution for media B2B payment management, the integration of Dwolla will make settlements even more seamless for the market.
“Payments shouldn’t have to be a separate process, complicated, or manual,” Dwolla VP of Marketing and Sales Anne Driscoll said. “The PluraVida Atmosphere integration shows how our digital payment product can allow any platform to offer an end-to-end solution in a seamless, user-centric way.”
PluraVida has managed more than $5 billion in commerce stemming from video, music and other media-driven transactions. Atmosphere offers online settlement sand payment services for both ends of those transactions.
Dwolla has been busy lately. Just last December, the company announced a partnership with Microsoft to develop a pitch and convince US government agencies to use Microsoft software for their cloud-computing. Dwolla would also take a role as the government’s preferred service for modernizing government payments.
And, only a few months prior in October, the company announced $9.7 million in new funding, a feat the company’s CEO Ben Milne said would allow Dwolla to make major progress in its payment goals. That funding was spearheaded by exchange operator CME.