One year since releasing its B2B cloud computing service Google Cloud Dataflow, Google is revamping its data analytics services with a focus on real time information. According to reports released late last week, Google is updating the Cloud Dataflow product that offers an update on the emerging B2B Big Data market.
“We really believe that streaming is the way the world is going,” said Google Cloud Platform director of product management Tom Kershaw. “Instead of looking at data from two months or two years ago, the data you really care about is happening right now.”
The Google Cloud Dataflow is now available in beta phase, reports said, and the company’s BigQuery data analytics software has also been updated with new features. According to Kershaw, the modifications made to both tools aim to allow businesses to access real-time data analytics. “It makes it easy to run end-to-end jobs across very complex data sets,” Kershaw said of the cloud service.
According to reports, Google provides support to configure software and set up infrastructure for the tools, and integrates into businesses’ existing records so both historical data and real-time data can be analyzed. For BigQuery, Google has reportedly introduced customization options and updated the software to enable greater data processing capacity.
The program, reports said, is currently available to European business customers, and the data is stored at Google European data centers. The tools also adheres to EU data regulations. According to Kershaw, the two are meant to be used by businesses hand-in-hand, with Cloud Dataflow for data processing and BigQuery for data analytics.
A revamping of Google’s B2B data analytics tools is part of the conglomerate’s larger aim to accelerate its enterprise-focus services. The company is currently neck-and-neck with Apple in the Bring Your Own Device race, with Google’s Android and Apple’s iPhone and iPad competing for greater presence in the workplace through the development of new apps and software meant for business operations but adaptable to personal devices.
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