B2B Payments

Purecomm Gives Commerce-as-a-Service An Omnichannel Bump

The Commerce-as-a-Service boom is underway, with corporations like PayPal, Bigcommerce and Alibaba forging new paths to help retailers migrate their operations online.

China is at the forefront of these service providers, and Hong Kong-based Purecomm, though perhaps less well known, is contributing to that reputation. The company revealed this week that it will launch a slew of new cloud-based services in a suite that provides support for retailers launching an omnichannel strategy to their sales.

Among these new tools includes the “Click & Collect” software and the “Endless Aisle” tool. Both will reportedly go live this week during the Retail Asia Expo. The Click & Collect software lets retailers purchase an item online and pick it up in-store, while Endless Aisle provides inventory management services through the use of Big Data, allowing sellers to organize inventory on both online and in-store channels. The tool deploys the use of Radio Frequency Identity technology, while eFulfill software provides retailers with real-time visibility into current stock.

Collectively, Purecomm’s new services aim to strengthen sellers’ abilities to attract customers in their digital and physical storefronts. The strategy signals a sentiment among retailers that recognizes the demand for online services but does not entirely abandon the brick-and-mortar storefront.

Social media has played an especially big role in Purecomm’s new services, according to the company’s Co-Founder and Commercial Director, Napoleon Biggs. “Many retailer marketers ask us how to generate ROI from their social media activities, so we’ve developed a new ‘Shop Now’ plug-in for Facebook,” he recently told reporters. “Once connected, the brand page can be used to pre-reserve items via Facebook’s mobile browser for collection in person from the nearest available store.”

The company’s new SaaS solutions will first be available to three retailers throughout the Greater China region, including UGG Australia.


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