Staples’ Latest Small Biz Campaign

With consumer spending on office suppliers on the decline (does anyone buy printers anymore?) and consolidation in the industry, Staples turned towards the B2B segment of its operations this year with a new focus on small businesses.

A huge step in this strategy was the launch of its small business financing unit in February through a partnership with alternative lending platform Lendio. According to the latest announcement from Staples, however, the company isn’t slowing down on targeting the SME customer.

Staples announced Monday (Dec. 28) the latest in its campaign to secure and support its small business clientele.

The first is its 110 percent Price Match Guarantee, a program to ensure SMEs get the best price available on their products, as well as the Business Less List, a list of the 28 most popular items for small business buyers that also ensures the lowest price.

Staples also launched a campaign that starts on social media with the hashtag #MoreSmallBiz. The effort is the company’s introduction to the #MoreSmallBiz Squad, which Staples describes as “authorities” on small business there to help SME owners in need of advice and assistance. The program will launch in 2016 with a Twitter chat on Jan. 7, the company said.

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“The new year is a crucial time for business owners, and Staples is helping our small business customers make more happen with a broad assortment of products at the lowest prices, expanded business services and easy ways to shop,” stated Alison Corcoran, Staples’ senior vice president of North American stores and online marketing. “At Staples, we have 30 years of experience helping small businesses succeed, and we’re thrilled to build on that history with the back-to-business 110 percent Price Match Guarantee and Business Less List.”