A press release issued Monday (June 11) revealed OroCommerce is turning to the cross-border payments FinTech to provide payment services for its corporate customers via API. The solution links businesses on the OroCommerce platform to more than 125 international payment methods to pay for the goods they purchase online.
OroCommerce cited data from Forrester that estimates B2B buyers made at least half of their purchases online last year, up from 32 percent of purchases made online in 2014. The company said this growth emphasizes the importance for suppliers selling to businesses online to manage the entire customer lifecycle, including payments, particularly when reaching international buyers.
“Companies must focus on their core business and on acquiring new customers, ” said Motti Danino, COO of OroCommerce, in a statement. “Our B2B eCommerce platform is a guarantee of performance and ease-of-use. In joining Limonetik, we will meet the needs of our customers even more effectively and guarantee an optimal user experience.”
In another statement, Limonetik Chairman and Co-founder Christophe Bourbier said the company will integrate payment acceptance, fund collection, account reconciliation and compliance services into the OroCommerce platform used by online suppliers.
“The international scope of OroCommerce is speeding up our development internationally,” Bourbier said. “Thanks to this all-in-one solution, which combines the advantages of the Oro platform (i.e. eCommerce with a CRM and the strengths of the Limonetik payment platform) we can meet the B2B market demands under the best possible conditions.”
Last year, OroCommerce announced a collaboration with PayPal in another initiative to enhance OroCommerce’s integrated payments capability. Together, the companies facilitate seamless ordering and payment of goods on the OroCommerce platform, a deal that also highlighted PayPal’s increasing presence in the B2B payments market.