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WhatsApp Debuts Biz App On iOS

WhatsApp Business has started to roll out its services on iOS, more than a year after it launched on Android. The app, which is separate from the original WhatsApp, allows businesses to easily communicate with their customers. According to WABetaInfo, the app has been found in the Mexican App Store, as well as in France and Brazil.

Free for businesses to download and use, WhatsApp App Business enables small and medium-sized businesses (SMBs) to reply to their customers directly, set away and greeting messages, and list info such as opening times and addresses.

WhatsApp rolled out its messaging app on Android in January 2018. At the time, WhatsApp had 1.3 billion users, and it recently surpassed Facebook in terms of monthly active users. One year later, the company announced that there were more than 5 million businesses using WhatsApp Business.

“In January of last year, we launched the WhatsApp Business app, and now there are more than 5 million businesses using it to support customers, grow their businesses and serve their communities all over the world,” WhatsApp wrote in a blog post. “We’re excited that we’ve helped millions of businesses grow. For example, in India, Bengaluru-based eyewear brand Glassic has told us that 30 percent of its new sales are generated through WhatsApp Business.”

To celebrate the app’s first year on Android, the company rolled out some of the most popular features of WhatsApp Business to the web and desktop, including quick replies (frequent messages businesses can send to answer common questions), labels (which enable SMBs to organize chats) and chat list filtering (which enables users to manage and sort chats by certain categories). According to WhatsApp, using these features on a computer can help businesses save time.

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NEW PYMNTS DATA: HOW WE SHOP – SEPTEMBER 2020 

The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.

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