Report: Fast-Fashion Retailer Shein Tests B2B Program in Brazil

Shein, valuation, 100B, 1B

Fast-fashion eCommerce retailer Shein is reportedly piloting a B2B program in Brazil that allows brands to offer their products for sale on the firm’s platform.

The trial program began in March and is now handling 50,000 orders a day in Brazil, Tech in Asia reported Thursday (No. 10).

After brands provide the products, Shein handles the logistics and operations involved in distributing them, according to the report.

PYMNTS has reached out to Shein for comment.

This move is part of Shein’s efforts to scale globally — a mission that also includes the eCommerce retailer saying it plans to open a brick-and-mortar store in Japan, according to the report.

This report comes as Shein is generating revenue at a rate that is putting it close to that of its rivals in the fast-fashion space, H&M and Zara.

The online retailer is expected to generate revenue of close to $24 billion and gross merchandise value (GMV) of $30 billion this year. The projected GMV figure would be 50% higher than that generated by Shein in 2021, according to The Wall Street Journal (WSJ), which cited unnamed sources and noted that the privately held company does not disclose this kind of data.

Shein ships products to customers in 150 countries and has a network of 3,000 suppliers.

As part of its global expansion, Shein announced Nov. 1 that it had opened a new Canadian corporate office and its first distribution facility in the Greater Toronto Area (GTA) to cut shipping times to its customers across Canada.

The retailer also recently announced an expansion of its United States distribution facility in Indiana, its opening of a new facility in Poland and its plans to open two additional facilities in the U.S. in 2023.

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