eCommerce

Flipkart Sees 50 Pct. New Customer Growth During Big Billion Days

Flipkart’s Big Billion Days Event Sees 70B Views, Massive Growth In Users

Flipkart, India's largest eCommerce site, registered 50 percent growth in new users during its Big Billion Days sale, according to reports

The company saw 70 billion views during the first six days of the event, which started on Sept. 29. Flipkart is owned by Walmart, and it said that most of the growth was from smaller cities and towns. Year-over-year growth in smaller cities was 100 percent. 

“We take immense pride in making e-commerce more inclusive through the introduction of some top categories which during this festive season, have been able to cater to the needs of Tier 2 markets and beyond,” Flipkart Group CEO Kalyan Krishnamurthy said in a statement.

Flipkart also said that about half of top sellers saw threefold growth and that 40 percent of transactions were from smaller towns.

“Among multi-platform e-commerce sellers, the wallet share seen on Flipkart by sellers was 70 percent, while for fashion and home, our wallet share has hit as high as 80 percent,” Flipkart said.

The biggest category of sale was mobile, with fashion not far behind. The company said that some mobile phone brands saw double the amount of growth when compared to last year.

“More than 20 models sold over 100K units each during the sale, which is a first for any event. At the start of early access, there was a 1.5X spike in users, which reflects an eager anticipation for mobiles,” Flipkart said.

Large appliances also sold healthily during the retail eCommerce event. One in two TVS, one in five ACs, one in five refrigerators and one in three washing machines were bought during the first six days of the sale. During the first hour of the sale, 10 TVs were bought every second.

“The Big Billion Days has also brought our entire ecosystem together from our seller partners to artisans, weavers and consumers who were all able to spread festive cheers across categories,” Krishnamurthy said. 

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NEW PYMNTS DATA: HOW WE SHOP – SEPTEMBER 2020 

The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.

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