eCommerce

Mailchimp Users Get New ‘Buy Button’ Via Stripe

Mailchimp Users Get New ‘Buy Button’ Via Stripe

Stripe and Mailchimp are joining forces in a new partnership aimed at revving up the eCommerce capabilities of small businesses as they struggle to survive and thrive in the wake of COVID-19.

The San Francisco-based FinTech and the integrated marketing platform are teaming up to enable Mailchimp users – many of whom are small businesses – to accept payments on landing pages and websites through Stripe via Mailchimp’s “buy button.” Mailchimp released a similar integration with Square back in 2018.”

In addition, with Stripe’s help, Mailchimp users will be able to do business globally, accepting payments in 41 different countries and in 135 currencies.

For Mailchimp users, the process of getting up and selling with the help of a buy button is relatively easy, at least according to instructions on Mailchimp’s site. After connecting with Stripe, Mailchimp users pick out a predesigned template, and then “drop a Payment block to customize what you want to sell,” the company says.

The partnership between Stripe and Mailchimp comes amid an explosion of interest in eCommerce amid the vast disruptions caused by the ongoing coronavirus crisis.

Small businesses – a core clientele for Mailchimp – have been particularly vulnerable to the rolling lockdowns and social distancing regulations imposed by governments across the world.

“Especially during a challenging year for small businesses, this partnership further underscores the necessity in helping businesses adapt to unique circumstances and start selling from day one,” a publicist for Stripe noted in an email detailing the partnership.

For Stripe, the new partnership comes on the heels of a June rollout of a pair of new products aimed at helping customers manage subscriptions and pay with international bank debits.

In August, Stripe hired veteran Amazon Web Services, VMware and BEA Systems executive Mike Clayville as its chief revenue officer.

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NEW PYMNTS DATA: HOW WE SHOP – SEPTEMBER 2020 

The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.

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