Through the launch, Trust Payments said it will enable banks, payment companies and other third parties to sell Stor direct to merchants in the United States.
The launch in the U.S. comes after Trust Payments completed its acquisition of the Stor technology earlier this year to fuel its eCommerce offerings for SMBs who struggle to keep pace with digital strategies.
“We believe Stor is going to be a disruptor in the market,” said U.S. Trust Payments CEO Jonathan O’Connor in a statement. “It will be a value-added solution for our partners to help broaden their relationships in their current book of business while remaining competitive and differentiated.”
The addition of Stor, he said, will provide innovative technology that offers a simple design and powerful built-in features that do not require coding or IT knowledge.
Trust Payments provides on-demand payments and Banking-as-a-Service services to help businesses grow. The company said it combines these services with loyalty management and instant eCommerce, as well as crypto payments and bank transfers.
The company has more than 400 employees across 10 offices supporting everything from travel and hospitality to crypto, gaming, and financial services.
In January, Trust Payments acquired retail technology firm WonderLane.
At the time, Trust Payments said the move allows the company to provide innovative retail operations technology solutions to any shop with its electronic point of sale offering. It will allow omnichannel commerce and payments solutions, all of which supports the growing trend for self-checkouts and wireless contact payments on-the-move, Trust added.
The U.K.-based WonderLane works with retailers to deliver systems designed to speed checkout, engage customers, and provide a single view of inventory, products, and customers.