Shoprunner And Alipay Join Forces To Serve Chinese Consumers

Shopping for goods in the U.S, is about to become a whole lot easier for Chinese consumers, as Alibaba has announced that starting this summer it will combine with ShopRunner Inc. to allow them to shop on the Web directly from U.S. retailers who otherwise have a difficult time reaching the ever expanding Chinese eCommerce martket.

The team up will allow the approximately 300 million consumers already enrolled with Alipay–Alibaba’s payments arm– to purchase goods from U.S. retailers already affiliated with ShopRunner.  The company further guarantees delivery to China within 10 business days.

The new platform gives consumers a new way to access coveted U.S. goods, especially from retailers who are hesitant to set up shot in one of Alibaba’s three main marketplaces.

Retailers, particularly luxury and health and beauty brands, are deeply concerned with their reputation,” said Fiona Dias, chief strategy officer for ShopRunner told The Wall Street Journal. “This partnership with Alibaba ensures that Chinese consumers know that what they are getting is authentic and comes at the same price as what Americans are paying.”

While some will be surprised by this development, particularly those who derided ShopRunner as an alternate version of Amazon Prime, Karen Webster won’t be.  She predicted this move to reach Chinese consumers when Alibaba first announced its investment in ShopRunner several months ago.

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