Loyalty & Rewards

Verizon Launches New Rewards Program Dubbed Up

Verizon Wireless announced news on Monday (August 7) of a new loyalty program geared toward things people use every day.

In a blog post, the mobile carrier said the new loyalty program — dubbed Verizon Up — was born out of the frustrations consumers have with reward programs that require people to accumulate thousands of points only to exchange them for small items.

“Customers were seeking real rewards that had real value, and, most importantly, they wanted rewards that were rooted in experiences. That’s how Verizon Up came to life. Verizon is upping their game and listening even harder to their customers. It’s digital only, simple to use and connects you with the brands and access to experiences you know and love,” Verizon Wireless said in the post.

Under the program, for every $300 spent on a Verizon wireless bill, the consumer earns one credit that can be redeemed for rewards and/or consumer experiences. Customers earn credits for paying their bill, and every month customers get six new customized rewards to choose from — so there is a constant stream of rewards, said Verizon.

“For example, customers can select exciting rewards from partners such as Apple Music, JetBlue and HBO NOW. Additional partners will be added monthly, and credits can be redeemed 60 days after they are earned. Best of all, there is no cost to enroll in Verizon Up; it’s simple to join,” the mobile carrier said.

In an effort to improve the consumer experience even further and get customers to sign up for the new loyalty program, Verizon also said it is partnering with Lady Gaga for tickets to her U.S. tour and that it is creating a special section of seats for Up members. What’s more, it plans to have a presence outside the concert, where Up ticket holders can check in and kick back in a VIP lounge before the concert.

Not surprising, the venue will have an on-hand demo of the app.


Latest Insights: 

The Which Apps Do They Want Study analyzes survey data collected from 1,045 American consumers to learn how they use merchant apps to enhance in-store shopping experiences, and their interest in downloading more in the future. Our research covered consumers’ usage of in-app features like loyalty and rewards offerings and in-store navigation, helping to assess how merchants can design apps to distinguish themselves from competitors.

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