Merchant Innovation

Demandware Launches Next Wave Of Commerce Innovation


Merchant commerce solutions provider Guidance announced yesterday (Dec. 7) that it has become a Demandware LINK Business Solution partner.

Through the program, Guidance said it will make it possible for brands and retailers to deploy Demandware, while also helping them to accelerate time to market and grow their businesses faster.

In a press release, Jeff Herrera, VP of marketing and channel development at Guidance, said: “Our retail and branded manufacturer clients rely on us to deliver highly customized and fully integrated commerce solutions with a central focus on the overall customer experience through innovative design, business strategy, accelerated growth and a commitment to the highest quality standards in the industry. With Demandware Commerce, we can offer our clients an enterprise commerce cloud platform backed by a thriving ecosystem dedicated to transforming commerce. We are proud to be part of the Demandware LINK partner ecosystem as a Business Solution partner.”

By becoming a part of the Demandware LINK partner ecosystem, Guidance will join a community of technology and services partners who collectively support Demandware clients. The program enables Demandware clients to unlock revenue-generating opportunities and enhance the brand experience with pre-built integrations with cutting-edge commerce technologies and applications.

By reducing the cost and complexity of integrations, Demandware LINK allows retailers to adopt innovative third-party technologies quickly and cost-effectively, allowing them to accelerate time to market and realize a faster return on their investment.

”Consumers expect seamless experiences from the retailers and brands that they are loyal to,” Alan Bunce, senior director of product and partner marketing at Demandware, explained.

“We are excited to add Guidance and their expertise in delivering rich commerce solutions to the Demandware LINK ecosystem.”



The PYMNTS Cross-Border Merchant Friction Index analyzes the key friction points experienced by consumers browsing, shopping and paying for purchases on international eCommerce sites. PYMNTS examined the checkout processes of 266 B2B and B2C eCommerce sites across 12 industries and operating from locations across Europe and the United States to provide a comprehensive overview of their checkout offerings.