Merchant Innovation

FB Messenger Hits 1 Billion Users

FB Messenger Hits A Billion

It wasn’t too long ago that smartphone owners had little choice on their texting apps than those that came pre-installed on their devices. Now, though, the space is as crowded as any one out there, but that doesn’t mean a few platforms won’t still rise to the top.

Reuters is reporting that, as of Wednesday (July 20), Facebook‘s Messenger app has grown to over 1 billion users. That’s good enough to make Messenger one of the top three most-used apps globally, a feat it accomplished in 24 months after Facebook broke the service out into a standalone product.

What did Messenger break away from? The main Facebook app, which is the most popular at 1.5 billion monthly active users.

It’s enough to break out some party balloons at Facebook’s Menlo Park headquarters.

“We’re grateful for all the people who are sending billions of messages every day, and we hope to send 1 billion thank yous in the form of a new floating balloon gift that everyone can use to celebrate,” Facebook said in a blog post. “Just send a balloon emoji to your friends to add a touch of whimsy and delight to any conversation.”

The bumper stickers practically write themselves: “I helped Messenger reach a billion users, and all I got was this digital balloon.”

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Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation that’s reshaping the payments and commerce ecosystem. In the December 2019 Mobile Card App Adoption Study, PYMNTS surveyed 2,000 U.S. consumers for a reveal of the four most compelling features apps must have to engage users and drive greater adoption.

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