Merchant Innovation

Uber Celebrates 5-Year NYC Anniversary With $5 Rides, Free Pizza

Of the dozens of world-famous elements that make New York City what it is, the Big Apple's traffic and its pizza rank highly on that list. How fitting then that Uber decided to mark a Manhattan milestone with some greasy, foldable slices and even more cars on the road.

To celebrate the ride-hailing app's fifth year operating in NYC, Uber announced that it would be running a special program in the first week of May to offer discounted rides and free slices of New York-style pizza in rotating buroughs each day. For example, Monday (May 2) is Staten Island's turn to celebrate with Uber, which means all rides on UberPOOL that start and end within the burough are just $5 and anyone who shows the Uber app at Staten Island's Joe and Pat's will get a free slice for their trouble.

Tuesday, the "party" moves to the Bronx, followed by Queens, Brooklyn and Manhattan proper on Friday to close out the week. Unfortunately, New Yorkers will not be eligible for Uber's yacht business.

"Five years ago we arrived in New York City, and it’s been an incredible journey ever since," Uber said in a blog post. "To our riders, thank you for letting us be your ride. To our driver-partners — thanks to you, New Yorkers have a safe, reliable way to connect with the people and places that matter most. In just 5 years we went from moving thousands of people to millions; and as the number of riders continues to grow, it’s exciting to see the most growth happening in areas outside of Manhattan."

Uber isn't lying about its growth in non-Manhattan NYC - in 2011, just 8.2 percent of its rides either began or ended outside the city proper, but as of 2016 that number had skyrocketed to 34.6 percent.

Just imagine where Uber would be today if they had offered free pizza back in 2011, too.

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NEW PYMNTS DATA: HOW WE SHOP – SEPTEMBER 2020 

The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.

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