Mobile Commerce

Amazon’s Alexa Goes Wearable

Want to wear a watch that has Amazon’s Alexa technology integrated with it? An Indiegogo campaign is looking to make that dream a reality.

The crowdfunding platform is currently hosting an effort to fund the CoWatch, the first smartwatch to integrate Alexa, the voice recognition technology behind the Amazon Echo.

Touted on the Indiegogo page as uniting “classic watch design with state-of-the-art technology,” the CoWatch offers backers options on appearance (black or stainless steel), as well as a number of customizable designs for the watch face, which has touchscreen capability.

Besides the central selling point of its Alexa functionality (including voice-enabled interactions and smart home capabilities), CoWatch has a number of other features: a dual-core processor; 1GB RAM, 8GB flash memory; Super-AMOLED high-res display, 400×400; stainless steel and Zirconia ceramic body; heart rate sensor/vibro motor; water resistance; up to 32 hours of battery life in always-on mode; Cronologics OS; and Bluetooth audio.

Additionally, the CoWatch — which was created by Danny Dong, the CEO of the company — can operate on either the iOS or Android platform.

Donation rewards currently range in cost between $159 and $350. At the time of this writing, the CoWatch is at 86 percent of its $80,000 flexible goal, with a month remaining.

The company states on its Indiegogo page that it has already begun production on its first 800 watches, which it plans to ship within three weeks of the campaign’s end.


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