ECommerce is here to stay, but the way consumers find their way to the products they want to buy doesn’t have to be. As things stand, images are the de facto way to navigate through online marketplaces with millions upon million of products — but not if MikMak has its way.
TechCrunch is reporting that MikMak, a startup specializing in the creation of short product commercials for mobile consumption, has secured $3.2 million in funding in a round led by Gary Vaynerchuk’s VaynerMedia. SLOW Ventures, UTA Ventures, BRaVe Ventures and MX Investments also participated in the round.
Aside from the funding, the biggest benefit for MikMak might be unquantifiable. Per terms of the round, Vaynerchuk will be jumping on board MikMak’s board.
The funding caps off MikMak’s 15-month journey since launching in May 2015, and the additional capital will be used to expand the company’s reach, specifically a Software-as-a-Service platform that will allow clients more control than MikMak’s exclusive video production pipeline now. The thinking is that it will allow larger retailers with more products to build out their own video catalogs instead of waiting for MikMak to get around to them.