According to new research by Slice Intelligence, consumers are showing an increasing preference for buy online, pick up in-store options, as evidenced by their increasing prominence in some of the nation’s leading physical chains.
According to eMarketer, BOPIS made up approximately a third of Sam’s Club’s total eCommerce sales volume in 2015 and 22.6 percent of Kmart’s. Though not yet above 20 percent, also seeing impressive gains were Toys “R” Us and Best Buy, which saw BOPIS representing 15 percent and 11.8 percent of eCommerce, respectively.
Previous studies on how physical retailers can draw digital consumers to hybrid digital-physical purchase model by Blackhawk Engagement indicated that savings would be a primary driver, with 86 percent noting that they would be persuasive. Almost as many consumers were favorably impressed with speed, with 80 percent noting they would consider a BOPIS buy if it would allow them to receive their item three days earlier.
