Partnerships / Acquisitions

jobi Launches A New App And Partnership With CallRail

Jobi launched a field service app and platform that gives HVAC techs, plumbers and electricians a marketing app to handle jobs and help them grow sales. According to a press release, jobi’s Steve Harmon said the app will help contractors increase revenues from making the same amount of calls.

What’s more, the company said that, with the launch of the app, jobi is inking a partnership with CallRail, a provider of call tracking and analytics software for data-driven marketers. CallRail provides call tracking numbers to measure how well online and offline marketing campaigns do in terms of phone calls. The company provides keyword-level tracking for Google paid ad extensions, as well as the ability to record calls to understand what is making the phone ring.

“Marketing is data-driven, and CallRail brings to the jobi field service software platform the ability for plumbing, electrical and HVAC clients to discover which ads, campaigns and keywords drive phone call conversions,” said Harmon in the press release. “This maximizes the ROI on marketing investment.”

“We’re excited to partner with jobi and open up the power of data-driven call tracking marketing to its service contracting customers,” added Mark Sullivan, CallRail’s director of partnerships, in the press release. “Between jobi and CallRail, our combined focus on making customers successful makes this a powerful partnership.”

The move on the part of jobi comes as Payable, the startup that helps contractors bill for their services and keep track of invoices, has raised $2.1 million. The investors included Freestyle Capital, Redpoint Ventures and Moment Ventures, among others. The company’s platform runs on a single dashboard, according to the site. The app will have the ability to help contractors also manage their taxes, pending some approvals from the Internal Revenue Service. The company traces its genesis to the Y Combinator, where a team of former Intuit executives built the platform. The company had formerly been named Tiempo.

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