Partnerships / Acquisitions

Uber Pairs With Foursquare For Address Data

Foursquare and Uber have found a new way to benefit each other’s end goal: getting someone to their destination.

The duo announced a new partnership that will allow Uber’s app to tap into Foursquare’s location data in order for users to be able to simply type in a venue instead of a specific address. At the moment, Uber drivers use Google Maps, along with TomTom navigation.

“The breadth and accuracy of Foursquare’s location intelligence is impressive,” said Emil Michael, Uber’s chief business officer. “With the ability to customize location data, we can make the user experience even better for Uber riders and drivers around the globe.”

In a company blog post about the deal, Mike Harkey, VP of business development at Foursquare, shared more about the deal. He noted that Uber is joining the ranks of the 100,000 developers that use Foursquare Places data.

“Foursquare will enable Uber to customize, improve and increase the breadth of our non-personal POI location data to enhance Uber’s rider and driver experience. Also, these modifications will also be incorporated into Foursquare’s venue database going forward. It’s a natural fit for us to partner with Uber as a POI supplier,” Harkey wrote.

“It feels great to make the circle complete, with Uber integrated into Foursquare and now Foursquare venues integrated into Uber. In fact, we’re so excited by this partnership we’ve also agreed to use Uber for Business exclusively for our employee ridesharing needs globally,” his post continued.

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