Partnerships / Acquisitions

Churchill Downs Partners With SBTech For Sports Betting In Three States

Churchill Downs (CDI) has announced a strategic partnership agreement with SBTech to use their integrated technology platform for CDI’s new iGaming and sports betting operation.

The partnership will enable CDI to offer betting in New Jersey and Pennsylvania, which have already approved iGaming and sports betting. CDI can also enter Mississippi for sports wagering. Both companies’ entry into these states is subject to gaming license approvals and finalization of iGaming and sports betting regulations.

“We are confident that our strategic partnership with SBTech provides us with an industry-leading platform to offer innovative, exciting, integrated iGaming and sports betting products,” said Bill Carstanjen, CEO of Churchill Downs.

In addition, SBTech will provide CDI with an iGaming platform, including a consumer website, mobile apps, and back office systems to manage iGaming and sports wagering.

“We are thrilled to be partnering with Churchill Downs and to introduce our award-winning iGaming and sports betting platforms in the U.S.,” said Richard Carter, Chief Executive Officer of SBTech. “We both share a deep commitment to technological innovation and excellence, and we look forward to working with them during this exciting time in the history of the U.S. gaming market.”

CDI also announced an agreement with Golden Nugget to enter the New Jersey iGaming and sports betting markets, aiming for the first quarter 2019 to begin accepting legal wagers for iGaming and sports betting in the state.

“We are looking forward to offering integrated iGaming and sports betting products in New Jersey,” said Carstanjen. “We have the unique opportunity to leverage our knowledge and experience operating the largest legal online horse racing wagering business in the U.S. as we enter the iGaming and sports betting markets.”

In Pennsylvania, CDI already announced the acquisition of Presque Isle Downs & Casino in Erie, Pennsylvania from Eldorado Resorts, while in Mississippi, CDI has two brick-and-mortar casinos that will be used for on-property sports betting products.

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