Android Pay Takes To The Web

Google, the internet search leader, has rolled out an update to the Chrome browser that adds Android Pay mobile payment support and also improves the performance of the search engine.

According to a report, Google moved to include support for the Payment Request web standard to enable faster checkouts with Android Pay. It also improved the battery performance for devices because the browser’s battery consumption for frequently visited websites has been reduced. Google said that the new version of Chrome for Android is 15 percent faster than previous versions and that Chrome for Mac now draws down 33 percent less power when users are viewing videos, images, scrolling through pages and doing other internet activity.

The moves on the part of Google comes after the company said last month that, behind the scenes, Chrome will start blocking Flash content, including page analytics. The move is expected to increase the pace of loading pages and improve battery life for devices using Chrome. Google also said it will have HTML5 as the default standard starting in December for games and videos on Chrome 55. By moving to HTML5, Google said it will provide a better, safer and more power-friendly browsing experience.

In July, Google announced it implemented a handful of new changes to how search engine ads are displayed on its site. First, retailers will be able to respond with ads for multiple products when consumers use vague search terms, like “living room furniture.” Merchants advertising on YouTube will also be able to slap banner ads on top of video content, though Google is also allowing installation of product carousels that allow shoppers to quickly view several products without stopping the video. Lastly, Google is implementing tools that will automatically convert prices on listed ads into the local currency of whatever user happens to navigate to that particular ad.