BP announced in a press release that more than 200,000 BP and Aral fuel card customers across Europe will now benefit from a new international fuel card.
The new co-branded card was introduced at this week’s Transport & Logistic Trade Fair in Munich, Germany. The launch will be supported by a refreshed design of each website in Europe and at the point of sale in fuel stations, reminding drivers travelling across Europe that they can refuel with one card at either BP or Aral, which has been part of the BP Group since 2002.
Current and new fuel card customers can also access the ROUTEX network that runs throughout Europe — over 17,000 sites spread across 29 countries. There are currently more than 2 million BP/Aral fuel cards in use across Europe.
The international card comes after BP conducted research into what fleet managers look for from their fuel provider. Data collected from 600 respondents found that being able to control their fleet and reduce their costs are top of the their wish lists, especially for international truck and bus customers.
“Managers of international fleets told us that being able to manage their vehicles remotely and reducing costs were their key priorities when choosing a fuel card,” said Koeno Siemons, European card marketing and operations manager at BP. “We’re emphasizing our strong offer in this area by refreshing our proposition and the way we communicate with our customers. As network coverage is a key element for international fleets, we are launching a dual-branded international card, which highlights the availability of both BP- and Aral-branded sites in Europe.”