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Mastercard Creates New Role To Focus On Digital Products In Asia-Pacific

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Mastercard announced Monday (March 20) that it named Rama Sridhar as the executive vice president, Digital and Emerging Partnerships, Asia-Pacific, a newly created role.

In a press release, Mastercard said the digital environment is becoming increasingly critical, and as a result Sridhar will be responsible for building strategic engagements with key digital and emerging payments players to drive market momentum of Mastercard’s products and services. The new executive will lead the organization’s effort to initiate new relationships and deepen existing ones in order to build and commercialize payment services and solutions, the credit card company said.

According to Mastercard, Sridhar brings more than 28 years of international experience in key roles within the payments, consumer banking and information technology sectors to Mastercard. In her 10 years with Mastercard, she has had a track record of driving growth and execution in multiple functions across the business. In her present role as senior vice president of Security, Network and Processing Solutions in Asia-Pacific, Sridhar has driven momentum for the business through growth strategies and product line launches across security, identity verification, and issuer and acquirer processing. In her new role, Sridhar will use what Mastercard said is her business acuity and knowledge of the region’s markets to identify and develop opportunities that deliver to the needs of today’s consumers.

“The creation of this new role is a forward-looking move as Mastercard accelerates its domestic relevance, and drives new and existing digital innovations and grows new payment flows. To fuel sustainable growth, Sridhar will be working with partners who share a mutual commitment to innovating and enabling seamless, convenient and secure payments on every device,” the company said in the press release.



The pressure on banks to modernize their payments capabilities to support initiatives such as ISO 20022 and instant/real time payments has been exacerbated by the emergence of COVID-19 and the compelling need to quickly scale operations due to the rapid growth of contactless payments, and subsequent increase in digitization. Given this new normal, the need for agility and optimization across the payments processing value chain is imperative.

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