Sourcepoint, the content compensation solution provider for publishers, officially launched AltPay on Wednesday (June 14); it’s the first solution that allows publishers to offer consumers a simple option to support content through direct payments.
In a press release announcing the news, Sourcepoint said AltPay is the latest addition to Dialogue, Sourcepoint’s content compensation platform that enables direct user communication, establishes a fair and transparent value exchange and provides a sustainable content compensation framework for publishers.
“We are dedicated to meeting the unique needs of premium digital publishers and developing tools that allow them to connect with consumers, and keep content flowing,” commented Ben Barokas, founder and CEO at Sourcepoint in the press release. “The publishing sector is facing tough times ahead, with the introduction of GDPR and the unknown impact following developments in the browser space by the dominant players like Google and Apple. Through Dialogue, we intend to empower publishers with the tools to align with their consumers on compensation choice without impacting the user experience; and with our new AltPay solution, we hope to provide the alternative choice for publishers that allows them to thrive and stay connected to their audiences.”
According to Sourcepoint, publishers will be able to use AltPay to provide consumers with the choice of making online payments in return for accessing the publisher’s content ad-free and is available to use in conjunction with existing Dialogue features, such as the ability to segment audiences, create custom user journeys, test the effectiveness of varied message types and adapt their approach accordingly. With Dialogue, publishers have the means to meet a wider range of consumer needs, catering to the preferences of those who would rather pay for an ad-free experience while continuing to offer users, who prefer to pay by watching advertising, the option to do so. Sourcepoint noted the tool is currently in beta testing and will be fully rolled out in the third quarter of this year.