Payment Methods

Stripe Launches Elements To Cut Friction In Online Checkout

Stripe has launched Stripe Elements, a set of tools that helps digital merchants build a smoother and more streamlined checkout process for their customers.

According to Lachy Groom, head of payments for Stripe, Elements is a way for its digital merchants to achieve more conversions with two-thirds less coding work than would be typically needed to create such an experience.

Stripe Elements took a variety of “best practice” user interface (UI) components and has turned them into individual building blocks that optimize checkout for mobile devices, including optimizing payments for mobile devices, alternative payment methods or localized payments, real-time validation of card data and autofill.

Elements “blocks” can be configured by the merchant in a number of ways in a matter of minutes, while keeping all of the core payments functionality with Stripe.

“Unfortunately, designing a customized purchase experience that minimizes friction has traditionally been a resource-intensive process fraught with complexity,” said Jordan McKee, principal analyst at research and advisory company 451 Research. “With Elements, Stripe looks to break this paradigm by democratizing access to a fast, customizable and fully PCI compliant checkout flow with minimal implementation effort.”

Groom said merchants that sign on with Elements have a quick, easy path to PCI compliance (SAQ-A), even under the latest PCI guidelines.

Elements is now available to all Stripe users globally.


Latest Insights: 

The Which Apps Do They Want Study analyzes survey data collected from 1,045 American consumers to learn how they use merchant apps to enhance in-store shopping experiences, and their interest in downloading more in the future. Our research covered consumers’ usage of in-app features like loyalty and rewards offerings and in-store navigation, helping to assess how merchants can design apps to distinguish themselves from competitors.


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