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Starbucks, Visa/Chase Team On Co-Branded Rewards Card


Starbucks and Chase announced Thursday (Feb. 1) that they were rolling out a Starbuck Rewards Visa Card, a co-branded credit card integrated with the Starbucks Rewards loyalty program.

In a press release, the companies said the credit card will allow customers to earn Starbucks rewards stars with every purchase, whether at the coffee shop chain or with retailers worldwide that Visa. Accrued rewards points can be redeemed at Starbucks locations around the globe. Customers also receive exclusive perks and benefits with the credit card.

“It’s important to us to make earning rewards as easy for our customers as possible, and the Starbucks Rewards Visa Card is a powerful tool for us to do that because of how easily it fits into their daily lives,” said Matt Ryan, executive vice president and chief strategy officer for Starbucks. “This credit card also makes every day more rewarding for Starbucks and Chase customers through the ability to quickly earn stars and benefits — including more food and beverage rewards for any occasion.”

According to Starbucks and Chase, cardmembers will receive a card within seven to 10 days after an application is approved, and a digital card will immediately be loaded into the Starbucks mobile app. Cardmembers are given 2,500 Starbucks stars after spending $500 on purchases in the first three months, equivalent to 20 food or beverage items. There are also ways to achieve bonus stars, and consumers get one star for every $4 spent outside of Starbucks and one star for every $1 digitally loaded to the Starbucks mobile app.

“We want to give cardmembers who can’t live without their Starbucks beverage an easy way to earn more Rewards,” said Jennifer Roberts, head of digital products for Chase. “The Starbucks Rewards Visa Card lets them earn stars on every purchase they make so their next cup is that much more rewarding.”



The PYMNTS Cross-Border Merchant Friction Index analyzes the key friction points experienced by consumers browsing, shopping and paying for purchases on international eCommerce sites. PYMNTS examined the checkout processes of 266 B2B and B2C eCommerce sites across 12 industries and operating from locations across Europe and the United States to provide a comprehensive overview of their checkout offerings.