Donation
Payments Innovation

Making Donations An Impulse Purchase

As more people rely solely on digital payment methods, charity organizations that have traditionally been cash-only are feeling left behind. The July edition of the Developer Tracker™ features an interview with DipJar’s CIO Chris Whatley on how going digital can turn donations into an impulse purchase – with benefits.

Because many nonprofit organizations fundraise at fairs, races, roadside stands and other on-the-go locations, cash has long been their only acceptable method of payment. As a growing number of consumers abandon paper currency for cards and digital solutions, however, many charities are looking to cash in on more advanced payment methods.

This means expanding beyond their cash-only roots.

One FinTech player looking to empower cash-only organizations with more payment-accepting abilities is DipJar, a hardware and software service platform designed to enable on-the-spot giving even when a consumer doesn’t have cash on hand.

In this month’s edition of the Developer Tracker™, DipJar’s CIO Chris Whatley spoke to PYMNTS about powering donations in an increasingly cashless ecosystem.

Here’s a sneak peek:

 “The platform is centered on the idea that a preset donation amount reduces the decision of the giver to simply a ‘yes or no’ question without the complexity of ‘how much?’ Its one-step simplicity allows the charity staff to be more interactive with the givers and not get distracted with dongles and apps,” DipJar Chief Information Officer Chris Whatley explained.

Whatley noted that the payment solution has enabled many charities to accept credit cards, including the Children’s Miracle Network Hospital, which uses DipJar in both a retail setting to collect money for themselves and to collect money at events, and the Salvation Army, which uses branded DipJars for various campaigns.

Payment Experience Game Changers

DipJar isn’t the only solution attempting to transform consumer payment experiences through omnicommerce services. This month, numerous players released solutions and products aimed at creating a more seamless, streamlined retail process – from mobile to online to in-store.

Social media giant Facebook made numerous headlines this month as it continued to expand its technological and marketing features. The site released a new advertising element encouraging consumers to visit brick-and-mortar retailers as opposed to making purchases online.

The channel also announced that it’s integrating augmented reality player ModiFace’s chatbot technology into its Messenger service. Using ModiFace’s technology, consumers will be able to upload pictures of themselves to Messenger and virtually “try on” makeup or clothing products before buying them.

Ingenico also released an omnichannel retail solution, called Ingenico Connect. The program, which will come with a developer hub and access to SDKs and APIs, is aimed at merchants trying to seamlessly launch online and in-store sales systems.

The July edition of the Developer Tracker™, powered by Vantiv, also features the latest news and analysis and boasts 128 providers, including 4 new additions to the Tracker.

To download the July edition of the PYMNTS.com Developer Tracker™, powered by Vantiv, click the button below …

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About The Tracker

The PYMNTS.com Developer Tracker™, powered by Vantiv, provides the payments ecosystem with a view into how software developers are using new technologies to create innovative business opportunities and enable merchants to optimize the ways in which they engage with shoppers today. The developer community within the tracker is separated into three categories: Shopping and Payments, Operations, and Marketing.

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