To integrate directly into the point-of-sale (POS) systems of leading restaurant brands through Olo Rails, Uber Eats has teamed up with digital food ordering platform Olo.
With the tie-up, orders placed through the Uber Eats app or website are injected directly into a restaurant’s order stream to improve efficiency and accuracy, according to an announcement.
Uber Eats Global Head of Business Development Liz Meyerdirk said, according to the announcement, “We’re excited to partner with Olo. This integration will streamline the Eats ordering experience and help restaurants benefit from the strength and reach of our platforms.”
The Olo Rails solution helps restaurant brands publish their menus, location information and prices on participating third-party marketplaces such as Uber Eats. The aim is to simplify workflows, manage orders in multiple places and drive incremental sales.
Olo Founder & CEO Noah Glass said, according to the report, “Our mission is to make digital ordering accessible and simple for leading restaurant brands, and we are thrilled to now be able to offer direct connectivity to Uber Eats for our thousands of restaurant partners.”
Glass continued, “Today’s leading restaurants recognize the importance of providing access to digital ordering through various channels, and with this integration, our restaurant partners can benefit from the ordering power and scale of Uber Eats as a leading delivery option in markets across the world.”
The news comes after it was reported earlier this month that Uber was merging a fully functional web version of Uber Eats into its ride-hailing app.
At the time, it was reported that the ridesharing firm began testing the merged app at the conclusion of April and that the Uber Eats app will also remain available on its own.
A spokesperson for Uber said, according to reports at the time, “We’re rolling out a new way to order Eats directly in the Uber app on Android (we’ve already been experimenting on iOS).” The spokesperson continued, “This cross-promotion gives riders who are new to Eats a seamless way to order a meal via a webview instead of opening up the App Store for download.”